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Home Company tracker Apple

Apple Ventures into Generative AI, Eyeing Competition with OpenAI’s ChatGPT

Tech Giant's Strategic Move in the AI Arena

Daily AI Watch by Daily AI Watch
19. July 2023
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AI, Apple, AI News
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Key Points:

  • Apple is developing AI tools similar to OpenAI’s ChatGPT and Google’s Bard, using its own framework named “Ajax.”
  • The company is testing a chatbot internally, referred to as “Apple GPT.”
  • Apple’s shares rose by 2% following the Bloomberg report, while shares of Microsoft, Nvidia, and Alphabet saw a decline.

Apple’s AI Development Efforts
Apple is reportedly working on artificial intelligence offerings akin to OpenAI’s ChatGPT and Google’s Bard, as per Bloomberg News. This development has led to a significant 2% increase in Apple’s shares, reaching a record high. The company has created its own framework, “Ajax,” to develop large language models (LLMs) and is currently testing a chatbot internally, known among engineers as “Apple GPT.”

Contrast with Other Tech Giants
In contrast to other tech giants like Alphabet and Microsoft, which have openly embraced AI technology, Apple has been more reserved in its AI ventures. The company notably avoided highlighting AI at its developer conference in June. However, Apple has subtly integrated advanced AI in some of its products, such as Apple Photos, on-device texting, and the Vision Pro mixed-reality headset.

Apple’s AI Position and Siri’s Stagnation
Despite these developments, analysts suggest that Apple lags behind its peers in incorporating new AI technology. Apple’s core AI product, the voice assistant Siri, has seen little advancement over the years, further highlighting the company’s cautious approach to AI.

Leadership and Internal Testing of AI Tools
The AI initiative at Apple is led by John Giannandrea, head of machine learning and AI, and Craig Federighi, the top software engineering executive. The new virtual assistant being developed by Apple is designed to summarize text and answer questions based on its training data. Currently used internally for product prototyping, this tool reportedly replicates the functionalities of Bard, ChatGPT, and Bing AI, operating as a web application.

Future Plans and Potential Announcement
While Apple does not have a definitive plan for the deployment of its AI tools, there is anticipation for a significant AI-related announcement next year. This move could mark a major shift in Apple’s AI strategy, positioning the company as a key player in the rapidly evolving AI landscape.


Food for Thought:

  1. How will Apple’s entry into the generative AI space impact the competitive landscape of AI technology?
  2. What unique contributions can Apple make to the field of AI, given its history of innovation and user experience focus?
  3. How might Apple’s approach to AI development differ from that of other tech giants like Google and Microsoft?
  4. What implications could Apple’s AI advancements have for the future of consumer technology and user interaction?

Let us know what you think in the comments below!


Author and Source: Article on Reuters.

Disclaimer: Summary written by ChatGPT.

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Daily AI Watch
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Tags: AI NewsAppleChatGPTGenerative AIOpenAI
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